Managers who want creative and innovative employees should ________

A) not place much emphasis on goals
B) focus on means rather than ends
C) focus on ends rather than means
D) stress that there is only one path to a goal

Answer: C
Explanation: Managers who want to promote innovation should focus on ends rather than means. In other words, they should place emphasis on goals, not the path that employees take to reach those goals. The creative approach is not always a straightforward path, so managers should give employees leeway, keeping track only of destinations and not of means of arriving at those destinations. All of these factors together make "focus on ends rather than means" the correct response and rule out the other responses.

Business

You might also like to view...

In choosing an advertising agency, Lycra's marketing managers asked three different agencies to make a presentation about how each would enhance the unique position of the Lycra brand. What do people in the advertising industry call this process?

A) unique selling proposition presentation B) shootout C) creative exposure D) creative presentation

Business

Which of the following is a type of differentiation advantage?

A) service advantage B) market share advantage C) channel advantage D) operating cost advantage E) product line advantage

Business