Which of the following conditions must be met to effectively employ marketing public relations?
A) Marketing and public relations practitioners need to better understand how to use a variety of intermediaries to convey promotional messages.
B) Public relations agencies need to acquire firms specializing in other communication strategies.
C) All promotional elements need to be brought under control of the marketing department.
D) Practitioners of MPR need to have backgrounds in creative advertising.
E) Firms must establish a directly proportional link between promotion and sales.
A
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In the DuPont system of analysis, the return on equity is equal to ________
A) (net profit margin) × (total asset turnover) B) (stockholders' equity) × (financial leverage multiplier) C) (return on total assets) × (financial leverage multiplier) D) (return on total assets) × (total asset turnover)
According to force-field analysis, _____
a. change will occur when the sum of the opposing forces is zero b. ignoring forces against change facilitates the change process c. change occurs when forces in one direction exceed forces in the opposing direction d. equilibrium occurs when there are no forces acting for or against change e. answers a and d