Compare and contrast the conventional promotion model with the new social model of customer communication

What will be an ideal response?

Answer: Conventional marketing communication was largely about companies broadcasting carefully scripted messages to a mass audience that often had few, if any, ways to respond. Moreover, customers and other interested parties had few ways to connect with one another to ask questions about products, influence company decisions, or offer each other support. Conventional promotion model tendencies include publication, lecture, intrusion, unidirectional, one to many, control, low message frequency, few channels, information hoarding, static, hierarchical, structured, isolation, planned, and isolated.
In contrast to the "we talk, you listen" mindset of the past, the new social communication model is based on interactive social media and conversational communication styles. Social model tendencies include conversation, discussion, permission, bidirectional, multidirectional, one to one, many to many, influence, high message frequency, many channels, information sharing, dynamic, egalitarian, amorphous, collaboration, reactive, and responsive.