A consideration need not be of legal value to be enforceable

Which of the following statements is true of target pricing?

A) It starts with the price that customers are willing to pay. B) It uses the full product cost that a company estimates to arrive at the sales price. C) It does not consider the nonmanufacturing costs when calculating the target cost. D) It is the same as cost-based pricing.

Branded entertainment is the ultimate demonstration of brand loyalty and brand devotion

Indicate whether the statement is true or false