Branded entertainment is the ultimate demonstration of brand loyalty and brand devotion

Due to the intangible nature of services and the need for standardization of image, business format franchising is more appropriate for service sponsor-retailer arrangements than product/trademark franchising

Indicate whether the statement is true or false

________ uses team building to improve the ways different functions or divisions work together

A) Negotiation B) Intergroup training C) Sensitivity training D) Bilateral bargaining