A PR officer appointed special staff to draft stories favoring his country's position during an army action. He spent money to make sure that newspapers from the rival country also published news that was beneficial to his country
The authorship and the source of the stories, however, remained concealed. This act attracted criticism from various experts.
Which term best defines the act of the public affairs officer?
a) Pay for play
b) Likability factor
c) Franking privilege
d) Act of valor
a
Communication & Mass Media
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Communication & Mass Media
A salesperson wants to include the very best type of presentation aid to support his talk on the company's new product line. What are generally considered the best presentation aids?
a. objects b. models c. handouts d. people
Communication & Mass Media