Michael is trying to convince listeners that the salaries paid by the company
exceeded the norm for the industry.
He offers the following statistic: "In 2012, the
average salary of professionals (excluding hourly employees) at the company was
$87,000 per year!" As a critical listener, what criticism of this statistic might you offer?
A) This statistic is inferential, whereas a descriptive statistic would be a better
indicator of the actual salary average.
B) Michael has offered raw statistical data and needs to translate it into more
understandable terms for his layperson audience.
C) Averages rarely mean much of anything; other statistics would be preferable.
D) Michael needs to tell you what kind of average he is using because the mean, for
example, could be distorted by a few high salaries.
D
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a. Agenda setting theory b. Linear model research c. Cultivation theory d. Uses and gratification theory
What type of experimental research is conducted when the effectiveness of social intervention needs to be assessed?
a. true experiments b. survey research c. evaluation research d. factorial designs