What type of experimental research is conducted when the effectiveness of social intervention needs to be assessed?
a. true experiments
b. survey research
c. evaluation research
d. factorial designs
Answer c,
Communication & Mass Media
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In small and even medium-sized markets, the radio newsperson won’t have many sources at all other than the newspaper
A. TRUE B. FALSE
Communication & Mass Media
Arjun knew that his fellow union members opposed a plan to cut overtime at the plant, but he wanted them to view it more positively. He planned to discuss the likelihood that the plant would close altogether if payroll costs were not reduced. His purpose was to __________.
A. provide new information or perspective B. set an agenda C. strengthen commitment D. weaken commitment
Communication & Mass Media