In most cases, you must be a manager or executive in a company in order to influence the quality of customer service

To be useful, a market segment should be ________, which means the largest possible homogeneous group worth going after with a tailored marketing program

A) measurable B) substantial C) accessible D) differentiable E) actionable

If the shipper owns its own truck or air fleet, it becomes a ________ carrier

A) containerized B) private C) contract D) common E) diversified