To be useful, a market segment should be ________, which means the largest possible homogeneous group worth going after with a tailored marketing program
A) measurable
B) substantial
C) accessible
D) differentiable
E) actionable
B
Business
You might also like to view...
A quantitative model can still yield acceptable results even if the input data is unreliable
Indicate whether the statement is true or false
Business
The Dow Jones Industrial Average is based on the movement of 500 stocks, primarily from the NYSE
Indicate whether this statement is true or false.
Business