In addition to price, identify three ways that marketers can add value to a product for consumers
What will be an ideal response?
Answers will vary, but may include the following: improving product reliability, improving product performance, improving product longevity, lowering the lifetime cost, increasing user and environmental safety, improving service, providing superior style or design, and providing prestige.
Business
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Which of the following is often referred to as the "4Ps" of marketing?
A) product mix B) mission statement C) pricing mix D) marketing mix
Business
The tendency for managers to fail to reach their full potential is called _____
a. shortchanging b. de-optimization c. derailment d. lack of competence
Business