Which of the following is often referred to as the "4Ps" of marketing?

Demand risk refers to:

A) the probability that actual supply for the products or services will exceed anticipated supply. B) the probability that actual supply for the products or services will fall short of anticipated supply. C) the probability that actual demand for the products or services will exceed anticipated demand. D) the probability that actual demand for the products or services will fall short of anticipated demand.

The decision to enroll in the Medicare prescription drug plan requires:

A) very little information, because it's best for 75% of all Americans B) a lot of information about the income tax bracket of the individual participant C) an analysis of the individual's prescriptions and their costs D) a brain surgeon