Cultural differences necessitate adapting marketing activities to suit the specific needs of target markets

Facilitating payments to foreign officials in order to expedite or secure the performance of a routine government action is known as a ___________.

A. grease payment B. lawful payment under foreign laws C. bribe D. record-keeping provision

According to the text, what is one method used for setting advertising objectives?

a. percentage of sales b. contribution margin c. objective and task d. the DAGMAR approach