According to the text, what is one method used for setting advertising objectives?
a. percentage of sales
b. contribution margin
c. objective and task
d. the DAGMAR approach
Ans: d. the DAGMAR approach
Business
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CISCO System's stock has a correlation with the market of 0.65. CISCO's standard deviation of returns is 45% and standard deviation of the market is 20%. What is CISCO System's beta?
A) 0.29 B) 0.85 C) 1.19 D) 1.46 E) 1.76
Business
A manager who has direct responsibility for the production of goods and services is said to be holding a staff role
Indicate whether the statement is true or false
Business