Which of the following is a difference between the product team and the matrix structures?
A) Employees have two bosses in a product team structure and only one boss in a matrix structure.
B) A product team structure uses teams to coordinate activities but a matrix structure does not use teams.
C) Employees move between teams in a matrix structure but not in a product team structure.
D) A matrix structure has a taller hierarchy than a product team structure.
C
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A salesperson should learn as much as possible about the prospect's organization and its buyers. What is this process?
a. the needs assessment b. prospecting c. the preapproach d. lead generation
In instances where the resources are too limited to allow a high-quality project, the firm should be advised not to undertake formal marketing research
Indicate whether the statement is true or false