A salesperson should learn as much as possible about the prospect's organization and its buyers. What is this process?

a. the needs assessment
b. prospecting
c. the preapproach
d. lead generation

Ans: c. the preapproach

Business

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Suppose that a book publisher sells a textbook for $150 each to its domestic distributor

The same publisher sells the same edition of the textbook to a distributor in Thailand for $85 since the affordable prices by Thai students may be much less than in the domestic market. The textbook finds its way back into the domestic market since the Thai distributor sold it back to another marketer who sells in the domestic market for $85. What is this type of pricing known as, and what are the consequences of such transactions to global marketers, if any?

Business

The Jersey Central Power and Light Co. decision

a. upheld seniority systems. b. upheld reverse discrimination. c. upheld both seniority systems and reverse discrimination. d. forced the employer to pay $51 million in back wages and raises.

Business