Andrea booked a trip to an exotic island as a gift to her husband, Bill, for their tenth wedding anniversary. Andrea is anxious because she is afraid Bill will not like her choice of location
She is also worried as she spent too much money for the trip. In this scenario, Andrea is experiencing__________.
Fill in the blanks with correct word.
ANSWER: cognitive dissonance
Andrea is experiencing cognitive dissonance. Cognitive dissonance is the inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions. Andrea is afraid that her husband will not like her choice of location and is also worried she spent too much money for the trip. Thus,
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