You need to send an informational report to your supervisor updating him on the status of your consulting project. Which report format would be most appropriate in this situation?

Julie is explaining an integrated marketing communications program to Michael. In this situation:

A) Julie is a sender and Michael is an encoder B) Julie is a receiver and Michael is using a transmission device C) Julie is a sender and Michael is a receiver D) Julie is a transmission device and Michael is a decoder

Two or more retailers share costs in _____

a. cooperative advertising b. the milline rate c. freestanding inserts d. the percentage-of-sales technique