As an employee, you are expected to
a. look out for yourself.
b. use supplies and resources as you need them for work and personal use.
c. support your employer's purposes and goals.
d. all of these choices.
C
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Answer the following statement(s) true (T) or false (F)
1. The customer should ideally be at the center of the marketing process. 2. The marketing mix framework shows that promotion is not all that marketing is. 3. Marketing research is used when marketers need insight into customer needs, product preferences, buying behavior, satisfaction, and many other things and the data is not readily available. 4. Surveys are a type of market research. 5. Customer behavior is the most important thing that marketers attempt to measure through market research.
What is the rationale behind the ceiling when applying the lower-of-cost-or-market method to inventory?
a. Prevents understatement of the inventory value. b. Allows for a normal profit to be earned. c. Allows for items to be valued at replacement cost. d. Prevents overstatement of the value of obsolete or damaged inventories.