Answer the following statement(s) true (T) or false (F)
1. The customer should ideally be at the center of the marketing process.
2. The marketing mix framework shows that promotion is not all that marketing is.
3. Marketing research is used when marketers need insight into customer needs, product preferences, buying behavior, satisfaction, and many other things and the data is not readily available.
4. Surveys are a type of market research.
5. Customer behavior is the most important thing that marketers attempt to measure through market research.
1. True
2. True
3. True
4. True
5. True
You might also like to view...
Which of the following is true of a promissory note?
A) it is the same as a deed of trust B) it is a promise to pay C) it is security for the deed of trust D) it is attached to a deed
In handling objections during the sales call, Nevaeh (the salesperson) tries to avoid confrontation and never wants to tell the customer he or she is wrong. Instead, Nevaeh will sympathize with the customer and then provide the correct information
This approach is called the: A) compensation method B) "feel, felt, found" method C) head-on method D) indirect method