To move a new idea to a marketable entity, who must approve and support the project, including the funding of the idea?
A) Inventors
B) Sponsors
C) Stakeholders
D) Product champions
E) Project committees
Answer: B
Explanation: B) A sponsor is a top-level manager who approves of and supports a project. This person may fight for the budget needed to develop an idea, overcome arguments against a project, and use organizational politics to ensure the project's survival.
You might also like to view...
As a seller in the business market, you have promised your customers that you have corporate credibility as one of your corporate goals. What three factors will have some bearing on whether you will be able to meet your goal and promise?
What will be an ideal response?
If in the process of maximizing its performance, a firm engages in activities that pollute the environment, the impact of that pollution is a(n)
A) capability. B) externality. C) competitive advantage. D) weakness.