If in the process of maximizing its performance, a firm engages in activities that pollute the environment, the impact of that pollution is a(n)

In the "Identify projects" stage of capital budgeting, companies gather information from all parts of the value chain to evaluate alternative projects

Indicate whether this statement is true or false.

Which of the following is NOT characteristic of idea advertising?

A) uses emotionalism B) will benefit in the future because of the ability of media to target audiences C) Messages are too long. D) Topics range from abortion to gun control, to the environment. E) Proponents say advertising is the only way to put out their message before a mass audience.