Management by objectives requires the manager to use persuasive intervention skills in order to convince the employee to accept the larger organization goals

Which of the following prohibits discriminatory loan practices on the part of financial institutions?

a. Civil Rights Act of 1968 b. Housing Financial Discrimination Act of 1977 c. Equal Credit Opportunity Act d. Truth-in-Lending Act

Delia's is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogs, its Web site, and its retail outlets

Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues. From this information, you can infer that Delia's is using ________. A) viral marketing B) stealth marketing C) integrated marketing communication D) word of mouth marketing E) database marketing