Delia's is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogs, its Web site, and its retail outlets
Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues. From this information, you can infer that Delia's is using ________.
A) viral marketing
B) stealth marketing
C) integrated marketing communication
D) word of mouth marketing
E) database marketing
C
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Which one of the following rights is protected by the First Amendment?
A. Print media have the right to choose what to publish and what not to publish. B. Advertisers have the right to insist that newspapers publish their paid advertisement. C. The FCC has the right to make and enforce programming policies for broadcast media. D. Public relations practitioners have the right to insist that newspapers publish their press releases. E. Children have the right to view whatever Internet content they wish, as long as they are using school computers.
Firms in a declining industry that engage in a long, systematic phased withdrawal from the industry, extracting as much value as possible during the withdrawal period, are following a(n) ________ strategy
A) niche B) expansion C) divestment D) harvest