Firms in a declining industry that engage in a long, systematic phased withdrawal from the industry, extracting as much value as possible during the withdrawal period, are following a(n) ________ strategy

Advertising management is the process of preparing and integrating a company's advertising efforts with the overall IMC message

Indicate whether the statement is true or false

A brand promise will not be delivered unless everyone in a company lives the brand

Indicate whether the statement is true or false