Antitrust laws make it easier to contain or neutralize the growth of a new product

Coca-Cola is the best known brand name in the world. The name has a high perceived quality and high brand loyalty among soft drink users. The company has developed the brand name for over 100 years. Which of the following does Coca-Cola have?

a. a valuable brand quality standard b. a valuable brand loyalty hierarchy c. a valuable evoked set d. a valuable brand equity

Raters can lose the respect of their subordinates by committing the error of _____ to maintain the impression of being tough and in charge.

A) primacy B) central tendency C) severity D) halo