Coca-Cola is the best known brand name in the world. The name has a high perceived quality and high brand loyalty among soft drink users. The company has developed the brand name for over 100 years. Which of the following does Coca-Cola have?
a. a valuable brand quality standard
b. a valuable brand loyalty hierarchy
c. a valuable evoked set
d. a valuable brand equity
Ans: d. a valuable brand equity
Business
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a. cash is overstated b. liabilities is overstated c. expenses are overstated d. the trial balance will not balance
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Oregon uses a tax credit for exemptions. A dependent taxpayer would not be allowed to claim his personal exemption, but he would be allowed to claim the severely disabled exemption if he met the qualifications.
a. true b. false
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