Which of the following scenarios portrays morally motivated nonmarket action?
a) an automobile company launched a new range of low-cost environment friendly hybrid cars
b) a customer of a marketing company launched an internet campaign to raise awareness of the company's mismanagement of charity funds
c) a reputed MNC acquired a smaller company in order to diversify
d) the brand management team of a food and beverage company launched an advertisement for their new "all natural" beverage that uses 100 percent natural ingredients
B
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What is a function of public relations?
A. Manage Publicity B. Promote positive brand image C. All of these D. Build trust
The augmented product is the actual product plus the various services and benefits offered with it, such as a warranty, free delivery, installation, and maintenance
Indicate whether the statement is true or false