The augmented product is the actual product plus the various services and benefits offered with it, such as a warranty, free delivery, installation, and maintenance

Which of the following is an advantage of primary data?

a. It incurs less cost than secondary data to collect relevant information. b. It answers specific research questions that secondary data cannot answer. c. It consists of data that is easily available to any interested party. d. It helps avoid interviewer biases in the process of collecting necessary data.

Which of the following is NOT listed as a factor in favoring adoption of transnational strategies?

a. Market b. Language c. Competition d. Technology e. Cost