What are the five factors that determine how persuasive a message will be?
What will be an ideal response?
Five factors determine how persuasive a message will be: the characteristics of the sender, active listening, the content of the message, the medium or channel through which it is sent, and the characteristics of the receiver.
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Symbolic analysis attempts to analyze the symbolic meaning of objects by comparing them with their opposites
Indicate whether the statement is true or false
An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new makeup. In terms of the communication model, the medium of this ad is ________
A) Melina Kanakaredes B) Ladies' Home Journal C) readers who redeem the $1-off coupon D) Maybelline E) the target market to whom Melina Kanakaredes appeals