A want is the particular form of consumption used to restore homeostasis

Microsegments are market segments that represent a relatively small group of consumers.

a. true b. false

Companies that fail to formulate adequate responses to the challenges and opportunities of globalization will face all of the following consequences except:

A) getting absorbed by visionary enterprises. B) getting absorbed by dynamic enterprises. C) becoming locally profitable enterprises. D) undergoing wrenching transformations. E) simply disappearing from the business horizon.