Microsegments are market segments that represent a relatively small group of consumers.

Critics have accused some producers of practicing ________ by using materials and components that will break, wear, rust, or rot sooner than they should

A) high-pressure selling B) short-term planning C) planned obsolescence D) nonfunctional warranty E) deceptive promotion

If Selman & Saks allowed a French company to produce and market razors and trimmers carrying the company's brand in exchange for a royalty, Selman & Saks would be using the market entry strategy of ________

A) exporting B) franchising C) licensing D) contract manufacturing E) joint ownership