Johnson Boats wants to introduce a new model of boat into mature markets in highly developed countries with the goal of quickly gaining mass-market share. As a consultant, you should recommend a ________ pricing strategy

A) skim
B) penetration
C) price leadership
D) cost-plus
E) captive

B

Business

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When an agent obtains a listing, the first thing she should do is:

A. Prepare a weekly activity report B. the listing into MLS C. Hold an open house D. None of the above

Business

________ aims to convince current purchasers that they made the right choice

A) Persuasive advertising B) Informational advertising C) Reinforcement advertising D) Reminder advertising E) Comparative advertising

Business