In her presentation about the rising cost of higher education, Alex says to her class, “As a student, I share your concern about debt.” This is an example of a speaker trying to gain ______.

a. accountability
b. credibility
c. attention
d. clincher statement

b. credibility

Communication & Mass Media

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Network affiliate television stations:

a. pay the network to be an affiliate. b. send a portion of local advertising revenues to the network. c. are paid by the network to carry network programming. d. are usually owned by the network.

Communication & Mass Media

Once a campaign is implemented, you don't need to do further research until it is completed

Indicate whether the statement is true or false

Communication & Mass Media