According to Maslow's theory, safety and social needs must be fulfilled after self-actualization needs

To determine the potential of a specific market segment an organization makes predictions based on a specific relevant time frame, geographic boundaries, and an estimate for the specific product item, product line, or an entire category. What is the name given to the estimate of the amount of a product that an organization expects to sell during the specific period based on a specified level of marketing effort?

a) Market prediction b) Sales forecast c) Sales data mining d) Marketing research

Target markets exist in two areas: current customers and potential customers

Indicate whether the statement is true or false