Target markets exist in two areas: current customers and potential customers

Indicate whether the statement is true or false

FALSE

Business

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_______ Systems: Serve strategic purpose of attracting, motivating, retaining people

Fill in the blank(s) with the appropriate word(s).

Business

The first step in the marketing research process is to:

a. specify the sampling procedures to be followed. b. recognize a marketing problem or opportunity. c. collect primary data from the available sources. d. plan a research design and gather secondary data.

Business