Target markets exist in two areas: current customers and potential customers
Indicate whether the statement is true or false
FALSE
Business
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_______ Systems: Serve strategic purpose of attracting, motivating, retaining people
Fill in the blank(s) with the appropriate word(s).
Business
The first step in the marketing research process is to:
a. specify the sampling procedures to be followed. b. recognize a marketing problem or opportunity. c. collect primary data from the available sources. d. plan a research design and gather secondary data.
Business