Which of the following is NOT an example of a descriptive characteristic used to define segments?
A) consumer demographics
B) consumer responses to benefits
C) consumer geography
D) consumer psychographics
E) family life cycle
B
Business
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Identical products sold in different countries must sell for the same price in competitive markets when their price is expressed in terms of the same currency. This is called the law of _____ _____.
Fill in the blank(s) with the appropriate word(s).
Business
A firm recently updated its mission statement to emphasize the values of diversity and inclusion in its hiring practices. Which type of pillar is this an example of?
a. Normative b. Cognitive c. Regulatory d. Informal
Business