It hasn't rained in several days; therefore it is unlikely to rain today. This is an example of the ________
A) self-serving bias
B) availability bias
C) representation bias
D) randomness bias
Answer: B
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Grengens, a European chocolate manufacturer, received several complaints from customers about the quality of its product when it began selling them in a tropical country. The firm has to repackage its chocolate cars in an extra plastic wrapper to protect it from the heat and dust. Which of the following factors in the local market is most likely to have dictated Gregens' product adaptation in this sentence?
A. political requirement B. economic requirement C. technological requirements D. legal requirements E. climatic requirements
_____ refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response
a. Distributive communication b. Perceptual communication c. Promotion d. Transmission