Most companies do not need to have a formal budget

Evaluation using expected, or ______________, performance is potentially superior to using past performance to decide whether actual results trigger a need for corrective actions. This is so because past performance fails to consider several changes that can affect current and future activities.

Fill in the blank(s) with the appropriate word(s).

A TV commercial aimed at persuading viewers to use seatbelts while riding in a car is an example of ________

A) people marketing B) value marketing C) services marketing D) idea marketing E) relationship marketing