The pioneer prime-time reality television show was

Guidelines for successful brand extensions include

a. Screening all new brand extensions for congruence b. Earmarking all the compromises other brands make c. Identifying how your brand can emphasize profits d. Eliminating all brand packaging that is cocongruent

Which of the following allows you to explore a variety of resources and offers the assistance of trained professionals who can help you navigate all of the available assets?

A. library research B. an interview C. Internet research D. a personal observation