Proficiency in the use of a wide range of techniques for inducing positive reactions in others is known as:

A study has identified four different segments of consumers that exist with respect to their attitudes towards global brands. Identify the largest segment

A) global dreamers B) global citizens C) antiglobals D) global agnostics

Which of the following is a characteristic of fragmented retail systems?

A. Long channels of distribution B. Single-layer distribution systems C. Lower sales call to sales order ratio D. Relatively smaller sales force compared to concentrated retail systems E. Promotion of direct interaction between retailers and firms