Which of the following is a characteristic of fragmented retail systems?
A. Long channels of distribution
B. Single-layer distribution systems
C. Lower sales call to sales order ratio
D. Relatively smaller sales force compared to concentrated retail systems
E. Promotion of direct interaction between retailers and firms
A
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Redo is a market follower in the wristwatch industry. After noticing a shortfall in the market leader's product, Redo improves its product to suit consumer needs and becomes a challenger for the market leader. This is an example of ________
A) counterfeiter B) cloner C) imitator D) adapter E) innovator
A luxury marketer must balance the need to develop a product image of quality and prestige and the need to appeal to as broad a group of consumers as possible
Indicate whether the statement is true or false