By the 1960s the Golden Age of television ended as the high quality of original material being produced drastically declined. What did critics (including the Federal Communications Commission) claim caused the end of this period??

a. ?The financial burden film studios placed on television producers caused them to produce non-challenging material with mass appeal.
b. ?The commercial renaissance of film production instigated a massive flight of talent out of television and into film.
c. ?The lack of government regulation allowed studios to program whatever they wanted.
d. ?Advertisers had a growing interest in using new ratings systems to figure out which programs were the most profitable.

ANSWER:
d

Communication & Mass Media

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