An advertisement should persuade people to enact a behavior that will benefit ______.

A. the client
B. both the consumer and the advertiser
C. the ad agency
D. the field

B. both the consumer and the advertiser

Communication & Mass Media

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In his speech conclusion, James uses the phrase "in

conclusion" to a. create an impact one last time. b. elicit a response from his audience. c. signal the end of his speech. d. summarize the main points of his speech.

Communication & Mass Media

Before the title designs of Saul Bass, movie title sequences and ________ were seldom linked

Fill in the blank(s) with correct word

Communication & Mass Media