Which of the following is NOT an attitude of critical thinkers?
A. desire to reach a decision as quickly as possible
B. willingness to ask probing questions
C. skepticism
D. mental activeness
E. open-mindedness
Answer: A
Communication & Mass Media
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A cosmetics company is launching a new range of perfumes and hires a popular film actress to endorse its product. The company decides to unveil the actress as the company's brand ambassador during an event where she will endorse the perfumes
What kind of event is the company arranging? a) Promotional b) Banquet c) Reception d) Convention
Communication & Mass Media
The first step in content analysis is
a. develop a hypothesis or research question about the content b. define the content to be analyzed c. sample the universe of content d. select units for coding e. develop a coding scheme
Communication & Mass Media