The first step in content analysis is

a. develop a hypothesis or research question about the content
b. define the content to be analyzed
c. sample the universe of content
d. select units for coding
e. develop a coding scheme

a. develop a hypothesis or research question about the content

Communication & Mass Media

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The growing trend of short-term, or even one-time sexual encounters between people who are not interested in commitment or romance is called:

a. Feminine conformity b. None of these choices c. Hooking up d. Romance culture

Communication & Mass Media

Identify the acronym POTS:

a. Portable Offline Telephone System b. Permanent Online Transfer System c. plain old telephone service d. all of these e. none of these

Communication & Mass Media