Through ________ competition, competitors offer different goods and services that attempt to satisfy the same consumers' needs and wants

The art and science of choosing target markets and building profitable relationships with them is called ________

A) marketing management B) positioning C) marketing mix D) market offering E) differentiation

How does advice to clients from lawyers differ from advice given clients by public relations practitioners?

A) Lawyers advise clients what they should do, within the letter of legal requirements, to defend themselves in the court of public opinion. B) Public relations practitioners advise clients what they must do to defend themselves in a court of law. C) Lawyers advise clients what they should do, within the letter of legal requirements, to defend themselves in the media. D) Public relations practitioners advise clients what they should do to defend themselves in the court of public opinion.