Which of these quantitative techniques is a causal model?Which of these quantitative techniques is a causal model?

Marketing is based on many different relationships between customers, wholesalers and producers, buyers, and sellers. What does the relationship marketing refer to?

a) Marketing decisions and activities focused on achieving long-term, satisfying relationships with customers b) Measuring a customer's worth (sales minus costs) to a business during one's lifetime c) Using information about customers to create marketing strategies that develop and sustain desirable customer relationships d) Retaining customers by offering them big rewards

After receiving an offer of employment, how should the resignation at the current employer be handled?

A) Explain to the current employer why you are leaving. B) Tell the current employer what company made you an offer and how much they are paying you. C) Write a letter using the format for negative messages stating your decision to leave and your last day on the job. D) Wait until 3 days before the new job begins to give notice. E) Write a message using a positive format indicating what the company can do to better retain employees.