Marketing is based on many different relationships between customers, wholesalers and producers, buyers, and sellers. What does the relationship marketing refer to?
a) Marketing decisions and activities focused on achieving long-term, satisfying relationships with customers
b) Measuring a customer's worth (sales minus costs) to a business during one's lifetime
c) Using information about customers to create marketing strategies that develop and sustain desirable customer relationships
d) Retaining customers by offering them big rewards
a) Marketing decisions and activities focused on achieving long-term, satisfying relationships with customers
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Corporate and managerial officers act as ________ of the corporation and ordinary rules of agency apply to their employment.
Fill in the blank(s) with the appropriate word(s).
Given an interest rate of 0%, the present value of $1,500 to be received 5 years in the future is less than $1,500
Indicate whether the statement is true or false.