Corporate and managerial officers act as ________ of the corporation and ordinary rules of agency apply to their employment.

Developing a new product to meet the minimum qualifications of an unmet need is integral to the ________ approach to marketing

A) social B) pure selling C) product fulfillment D) market fulfillment E) product improvement

A flowchart created at the strategic level of an organization should show:

A) core processes and their linkages. B) details of a process as bracketed by its scope. C) individual steps that may have been aggregated at a higher level of analysis. D) areas that are seen and unseen by the customer.